The domestic and foreign theorists have made some new progress to the enterprise competition strategy research , and the article summarized their main competition strategic concepts , made the comparison or the definition between the traditional classical theory viewpoints and the new thoughts , and elaborated their major points : multi - point competition , strategy synergy , time - based competition , mass customization and co - opetition , as well as the enlightenment the new thoughts give us 國內(nèi)外理論界對企業(yè)競爭戰(zhàn)略的研究有了一些新的進展,文章對其主要競爭戰(zhàn)略思想進行綜述,并對傳統(tǒng)的經(jīng)典理論觀點與新思想進行比較或界定,闡述其主要觀點:多點競爭、戰(zhàn)略協(xié)同、時基競爭、大規(guī)模定制及“合爭” ,并分析新思想所帶來的啟示。